IKEA Renamed Products After Your Relationship Problems, LOL At ‘The Bed.’
Ikea has recently launched a new campaign called "Where Life Happens." In this campaign, Ikea's presence in peoples' lives are dramatized. "Through this constant interaction, Ikea continuously learns about how people live and what they need," said Stockholm agency Akestam Holst.
Ikea has recently set up a new website, "Retail Therapy," that pairs popular problems with the product that might resolve that problem. Working with Akestam Holst, Ikea has changed the names of many of their products to the most frequently googled relationship problems in Sweden. The outcome: hilarious.
#1. You know it's time to bring out the wine glasses when your kids aren't home.
It’s a celebratory occasion every time!
#2. When you can't resolve your problems by the end of the night…
Chances are, you’re not going to be sleeping on the same bed.
#3. Unfortunately, not all siblings can be trusted with your prized possessions.
Thankfully, Ikea’s got you covered.
#4. Sometimes, a person's snores are just too much to handle.
And in these situations, they get their own bed.
#5. Everyone's favorite food to eat at Ikea is the Swedish meatballs.
But sometimes, people indulge a little too much on the meatballs.
#6. Figuring out who pays for what can be complicated in a relationship.
Thank goodness we have colorful tools like this to help us out.
#7. Everyone loves the idea of a mom who can whip up delicious home cooked meals.
But that's not the case in every household.
#8. Need to do some work but don't want to look at that annoying face of your spouse?
We've got the perfect product for you!
#9. What better way to let someone know you're not interested in them than smelling like garlic breath.
"It's not you, it's me."
#11. Not all girlfriends will happily wash your dishes.
This is where the dishwasher comes in.
#12. Teenagers can be extremely difficult to wake up.
But power tools like this will always get the job done.
#13. When you can't have real pets in the household, you gotta settle for the next best thing.
Stuffed animals of course!
#14. If you wanna stay married, you better learn how to cook.
Good home cooked meals make all the difference.
#15. It's normal for kids to be scared of the dark.
Put them out of their misery with this adorable little night light.
#16. Long distance relationships are a myth.
The best way to make them work: move to them.
#17. Sorry fellas, not every woman enjoys spooning.
You're just going to have to accept staying on your side of the bed.
#18. Some partners are so inconsiderate about sharing.
Looks like we're just going to have to get double of everything.
#19. Everyone has that one conceited friend.
And you just know that one conceited friend has a special mirror in his or her bedroom.
#20. Surprise your girlfriend with random unexpected flowers.
It's small gifts like these that will make her appreciate you more.
To check out the rest of the renamed products, go here.